'I Can Fly' - by The Kojos

This is our song that we will be using for our music video. We decided upon this particular song as it caught both our attention as soon as we heard it and it is also very catchy and overall a good song. We we will use the words to interpret actions into the song and music video within our dance and the band as well. This way we shall try to get the meaning of the song across to the viewers and listeners in order to get full meaning and effect from the song itself.

Laura and Scarlett x

Dancing Photos

These are the casting shot photos that I took of me (laura) and one of the dancers (leanne) in which we are showing some of the positions in which we will be interpreting throughout our dance. These movements will be involved in our dance in which will be shown throughout the music video along with of course the band themselves! In our dance we will try to show the meaning of the words of the song through the movement of dance and the way the band will move around on the stage. We have a few ideas on how we will interpret the words of the songs through the meaning of dance so that we get this meaning through the dance and song.

Laura x

This is dance is helping us brainstorm to choreograph dance techniques and motifs we can use in our dance.







Scarlett and Laura

Scarlett x

"Choose your future, Choose life". Trainspotting

Research LogoBefore we design and start creating a logo for our band, we researched some rock bands that are recognised for their logo.
We want to create a logo that can be recognised.

Logo's
These are mock up logo's that we have drawn free hand. We will then practise creating a logo on photoshop.

These are our old 'mock logo's for the Kojos, however we are still using the lead singer from the band, we have got permittion to do so, but in this case we have decided just to create a logo from the lead singer's name, James Keane.
We decided to use the software photoshop to create our logo.

Our logo

Research Album Covers

Some album covers either have an art design on the front, or just the performers, however some album covers are plain with a basic colour.



Dizzee Rascal, Kings of Leon, The Cribs, The Beatles.

All these album covers are completely different and relate to the genres shown through the artists music and overall performances.
Album covers
The codes and conventions needed for an album cover to sell and get recognised need to have a distinctive picture on the front either of the band or some sort of perculiar picture or a picture that we will remember. It also needs to have a bar code, a price label, the album name, a quote or lyric from either the performers or a song, a sticker of their latest sticker. On the back of the album cover needs to be the song titles, the bar code, possibly the bands logo.
We are really intrigued by Kings of Leon their album cover as it shows all the band members, we would like to produce an album cover based on this idea, we would also use photoshop to crop, rotate or change effects.

Scarlett

Album cover

This is our front cover for our album.

This is our album cover for the first side of our album.

This is our inside cover for where our CD will be positioned.

This is our back album cover for our album.


Laura x


When producing our ancillary tasks we thought about the codes and convcentions used to create them. This also gets the audience to recognise our album cover, by using eye catching photographs, bar codes, the number one hit single 'I can fly' on the front cover that is also the album covers name. We have also wrote on the back cover the names of songs in the correct order. We have also used 'James Keane' as a logo that is also put on the front.


Scarlett

Feedback 7.12.09

Well done girls, you have done a lot of work here. You need to complete posting your plans for the video and you need to start production tis week. Post on the blogs in your own time now. Ensure you have some footage before the Xmas break so i can advise you on what you need to work on over Xmas. You need to have all your footage for after Xmas and then spend a couple of weeks editing before working on the ancillary tasks.

Mrs A

"All right! This chick is TOAST!" Ghostbusters Film

Planning

Equipment

The equipment that we will be using for our music video are either 2-3 cameras dependant on if we can borrow them both from college or not, but we will definitely have 2 cameras due to Scarlett owning one as well. We have the facilities of an Imac and with the software already installed onto the computer such as Final Cut Express. This technology is what we

will be using to edit and produce our music video!

Synopsis

Our music video will basically be about a band and a group of dancers, but we will relate the two together by combining them by split screens and interlocking the two together. We will sync the two clips so that they bond together on the music video and the dancers will also be involved in the main screening. Main characters are the band and the dancers themselves, there is no particular main character. The first shot will be a split screen of a dancer walking with the bag and the guitarist of the band walking with his guitar. The dancer will walk towards the dance studio door and open it and walk into the studio and slam the bag down and at the same time the guitarist will walk towards to the stage studio door, open it and walk onto the stage in sync with the dancer and again slam his guitar down. This is when the music starts and the screen splits again showing the dancers warming up and the band warming up and setting up. Throughout the video there will be various clips of both the band and the dancers and then at the end of the music video they come together for 'one last dance'.

StoryBoard

Location Shots

This is the Dance Studio in which we will be filming our dance routine for the music video. It is a well lit area with high key lighting and is a spacious room. This is perfect for filming our dance as this a 'typical' dance studio which fits perfectly within the genre of the music video.





This is a room in college called the practise room, where the band could possibly play or practise in. It is a very small space so we will probably film the band performing in the theatre where there is plenty more space and is also a hollow area in which the music will reflect and sound as though it is 'echoing' giving more effect to the music video itself.











Lyrics
Verse One

its about time you came around
she speaks easy but shes making no sound
her eyes, like street lights that keep on passing by
train rides, and rarara i can fucking fly


ohwoahh woahhh
seductive nature made me start
ohwoahhh woahh
trapped in the creatures dying heart
she could have me she could want me
she could break me down in two
i'm not sorry i won't bother
trying it on with you

She drags another cigarette from the silver case she had lodged down her top
sophistication, makes all the boys stop
sensuality, normality
thats keeps me in the sky, train rides and rarara i can fucking fly

Chorus
ohwoahh woahhh
seductive nature made me start
ohwoahhh woahh
trapped in the creatures dying heart
she could have me she could want me
she could break me down in two
i'm not sorry i won't bother
trying it on with you

Verse Two
I'm sleeping tight i'm not calling back
shes on the phone i'm lying in my flat
I'm sleeping tight i'm not calling back
shes on the phone i'm lying in my flat

Chorus
ohwoahh woahhh
seductive nature made me start
ohwoahhh woahh
trapped in the creatures dying heart
she could have me she could want me
she could break me down in two
i'm not sorry i won't bother
trying it on with you

Meaning of the Song

"Also can i ask what the meaning of the song is so we can sort of interpretate it into our video" Scarlett Jepson

James Keane" It's about girls"

"Isn't it not about your self insecurity how you say 'im not sorry I wont bother trying it on with you' and how shes extremely attractive and everyone wants her and you think she wont notice you because you think your like all the rest if you try anything?" Scarlett Jepson


James Keane" i think that one was more along the lines of, bored of being fucked about in a kind of, yes she could have me cause shes great, but you know what i can't be bothered any more theres more fish in the sea type thing, its like a closure song", " think its a mixture of insecurty and just giving up because your that annoyed".

Costume, Casting, Props
Casting:
The cast as a whole would include Scarlett and Laura the directors, producers and creators of the music video, along side with the band and the dancers.
The costume:
For the Band; We would want the band to be wearing either polo tops, or a shirt and tie but with a scruffy look.
The dancers; We would like the dancers to be wearing ballet clothing, such as; a leotard and ballet shoes, some

dancers will be wearing white whilst the others black.
Props

The props we want to use are; a ballet bag, ballet shoes, a guitar holder (bag). The bands instruments with the logo 'The Kojos' on the drum.

Risk Assessment Form

A risk assessment is simply a careful examination of what, in the production of our practical project, could cause harm to people, including ourselves. It allows us to weigh up whether we have taken enough precautions or need to do more to prevent any mishaps from occurring. The ultimate aim, therefore, is allow us to do things safely.

Laura and Scarlett x

"Your Kojotastic". The Kojos

Finally found our BAND!
The Kojo's

The Kojos began off in January of 2009 on a cold, winters night in a little pub, where one of them drunkenly chirped, "Lets make an indie band!" as a joke. And then they did. So the group of friends got together, jamming covers of weird songs, before James created the first song for The Kojos, a ridiculously cheesy song called "Radio Go". This was soon accepted and the most amusing of mistakes, and they started creating real music, beginning with the classic Kojos song "Lets get Carried Away" followed a month or so later with their second single "I can Fly" the band gradually getting used to their sound.

With Dan Eastwood on drums, Josh Goodey on Bass, Conor Mooring on lead guitar and James Keane on vocals & rhythm, they started writing their own material in their own unique style. After playing local open mic's and plenty of bars, they got round to recording there first EP, and started to play bigger and better venues, growing out of Blackburn into Pretson and Manchester, from Headlining Night and Day Cafe, to playing packed out local festivals. gathering more fans as they went!

Unfortunately, just after their 2nd EP was recorded in August/ September, Josh had to leave the band to go on to study music at university (and we wish him all the best!!). The Kojos went on hiatus for a while, until the descision was made to take off Conor from guitar and put him on Bass, and pick up Sam Fittock on Lead guitar (and thats the lineup they have right now!)

Since then, James has picked up playing Synth as well, giving their guitar based indie rock a more techno, bouncy feel. Sam, Conor, Dan and James have carried on writing fun, exciting music to be enjoyed by all, while pushing their music in new directions and to new levels of awesomeness. Hopefully touring all around the country in 2010.

Venues

4 Dec 2009 20:00	Weekend Warmup!	Preston, Northwest
10 Dec 2009 20:00	Night n Day Cafe	Manchester, Northwest

Scarlett

"Close down the complexities of life" (Graeme Burton, 2000)

Questionnaire

 This is our questionnaire. It also helps us find the right target audience, we are going to give these questionnaires out to those who are aged between 16 and up to 33+ if necessary. We have also asked what sort of music they like to listen to and if how they listen to music, and if they go to any live venues such as; concerts and gigs.


Feedback

From the feedback that we received from the questionnaire, we noticed that the majority of people we asked to complete our questionnaire were aged 16-24. We had a mixture of both male and females, meaning that we got a fair result back. The occupation from the feedback were mostly students all with different parental occupations. The music genres that were most popular were Rock/Acoustic/Indie and Punk. We had a few random outliers of music genre such as HipHop and RnB. Most of the people also go to concerts/gigs every so often. The music channels that people watch were; VIVA, NME, Kerrang, Scuzz, MTV1, Flava, Chart Show, Smash Hits, The Box and 4music. Most people also like to watch live music. Many people watch music via the internet such as; Youtube, most people watch it on Itunes and MTV channels.

We also asked the question 'What makes a Music Video worth watching?' 

This is the feedback that we received:

'Attractive stars! Humour theme running through narrative parts!'

'Having more than one thing to focus on to make it intriguing'

'Interesting narrative, bikini girls!'

'The music has to be good and the narrative goes with the song, bright colours'

'Decent narrative, entertaining, good editing, maybe a twist'

'Good music and narrative with a catchy song'

'Maintaining audiences interest with exciting shots and narrative, include something different'

'Experimental and different to others'

'Different to others and wanting to watch it again'

'Interesting narrative and good looking people, colourful'. 

From our field research we will take all of these ideas and thoughts into account and try to portray these ideas throughout our music video so that it will be appealing and will catch the viewers eye!

Laura and Scarlett

Scarlett

"More than Meets the Eye" (Graeme Burton,2000)

Audience... finding the right one.

 To target a specific audience we need to think about the gender, race, age and socio-economic status from both parent and student.

This is the economic status; its essentially which class you belong to depending upon your job/ occupation.

Group	Description
A	Upper class; -business, professionals
B	Middle Class; -middle management
C1	Lower Middle Class; -trades Supervisory jobs
C2	Skilled working Class; -blue collar workers
D	Lower Working Class; -Manual workers
E	Subsidence; -pensioners -unemployed

Audience profiling can be split into two broad categories:

1. Demographic Profiling techniques

2. Pyschographic Profiling techniques

Demographic Profiling

As the media is growing, they industry needs to identify and target different segments of the audience to grow in order to market their own product to the 'types' of people who would buy it.

Therefore, the first type of audience profiling is to develop demographic grouping that involved people being grouped together to form a smaller audience based on variables such as; age, gender, geographical area, class, economics, religion, sexuality etc. This method groups people according to their lives they lead or their social or economic status.

However demographic profiling is clearing problematic. People are not all the same because they have the same job, income or class. All white female doctors are not the same and all muslim male managers don't share the same interest. As a result of these flaws, research has moved away from demographic profiling to psychographic profiling which categorises cosumers in terms of needs rather than characteristics.

Pyschographic Profiling

This type of profiling assumes the audience can be complex and to have certain needs which must be gratified. Adverts thus aim to appeal to the audiences' emotions and pyschological needs. 

   Young and Rubicam's Cross-cultural Consumer Characteristics:

1. Mainstream - 40% of the market, this is the largest section of the market. This group seek security in conformity and thus tend to buy well- known brand names.

2. Aspirers- These people are motivated by status. They buy smart, high tech and high fashion goods.

3. Succeeders- These people have already climbed the ladder and want to keep control of what they have. Car adverts that emphasise power and control are aimed at this group.

4. Reformers- This group want the world to be a better place. Educated people such as teachers and doctors who apparently are more likely to buy eco-friendly and health products.

Maslow's Heirchy of Needs

In order to advertise and market our product right we need to think about these factors.
Attention awareness for the audience , interest desire action and satisfaction.



Scarlett and Laura

Feedback 25.11.09

Excellent work girls! You are clearly working really hard on this project and you have done lots of work here. Keep going with it! See the checklist. Don't forget to conduct some primary research eg. audience questionnaires and collate your findings. Also, please each type your name at the end of each post so i can see clearly who has done what. Don't rely on the labels as they change at random!

Mrs A

"Triangle" Paul Morricone Creative Director of Poison Pen Films (2009)

A trip to the Bradford Media Museum 
On the 17th of November 2009, we attended a seminar by the Creative Director of Poison Pen Films called Paul Morricone. http://www.poisonpenfilms.com/.
Contact: paul@poisonpenfilms.com

Poison Pen Films have recently worked on a whole bunch of videos for the likes of Funeral For A Friend, Fightstar, The Holloways, The Young Knives, Forward Russia, In Case Of Fire, The Charlatans, Graham Coxon, Nitin Sawhney, Chris Lake, The Pigeon Detectives, The Answer and Blackhole amongst others.There he spoke about the production of music videos and he uses the lyrics as a base idea for planning production. He also says that he doesnt go off typical genres, he also gave an example, "most rock music videos film within grave yards and have people dressed in black". (Paul at Poison Pen Films, 2009).

We found this lecture rather interesting to watch, he also showed us some music videos he has just recently filmed.

He also mentioned the 'triangle' which is an element consisted of three stages in order to create an effective music video you need to have 2 out of the 3. The stages are, time money and quality this is needed in order to create an effective music video.

This is a picture of Scarlett and her friends outside The Bradford Media Museum.

Scarlett

"Genres are created through repetition and recognition leading to anticipation and expectations" (Graeme Burton 2000)

Institution: Domino's Record
Domino Recording Company - A UK independent record label of over 15 years vintage.

ARCTIC MONKEYS

Maybe you’re about to read this and find out about a band called Arctic Monkeys. Or maybe you already know more about them than words could ever convey. Maybe you downloaded their songs months before record companies cared and maybe you were grabbed by the sudden urge to drive for half a day just to see them play. Maybe you picked up one of the demos they handed out at early gigs, memorised every word and bellowed them back at them during their next gig. Maybe you were one of the kids who’s taken up surfing across Monkeys’ crowds as a full-time hobby. And maybe you’ve also ended up with a permanent monitor-related injury because of it. Because unless your definition of success rests on how many private yachts you can afford, Arctic Monkeys were already massive way before they inked a deal with Domino in June 2005.

Domino Institution

Domino Recording Company, generally known as Domino Records, is an independant lable based in London.There is also a wing of the label based in United States releasing Domino artists' music from the label's Brooklyn offices and run by Kris Gillespie. In addition,Stephen Pastel presides over the subsidiary label Geographic Music, which releases more unusual British and World Music.
Independent labels have a long history of signalling developments in popular music, stretching back to the post-war period in the United States .Disputes with major labels about publishing led to a proliferation of labels specializing in country, jazz, and blues. Sun Records played an important part in the development of Rock 'n' Roll as well as country, with artists such as Elvis Presley, Carl Perkins, Johnny Cash, Jerry Lee Lewis, Rob Orbison, and Charlie Rich. The independent labels usually aimed their releases at a small but devoted audience, not relying on mass sales for success, giving artists much more scope for experimentation and artistic freedom.
I became a Fan on Facebook, to look at their information.

Arctic Monkeys : Fake Tales Of San Francisco.
This music video gives us some creative ideas that we could include within our filming process, as this video shows you each of the band members, and its fans at a live venue.




 

The band we are using would be in an independant label possibly this one 'Domino'. 
Major labels is a majority of several other labels that make them big and popular, 
which is world wide with a wide audience and a top hit artist,


Date: 04/12/09

http://www.dominorecordco.com/
http://www.dominorecordco.com/artists/arctic-monkeys/

http://en.wikipedia.org/wiki/Domino_Records

Scarlett

"Familiar and the unexpected" (Graeme Burton 2000)

 
Laura
Research: Music Video's

 Within this music video it completes all the codes and conventions, including the artist, 
other performers and a dance routine that catches the eye of the audience. 
The video is so unusual and disorientated that it catches your eyes and makes you want to 
watchit till the very end. We will interpret these ideas into our music video as this has inspired 
us to be creative and come up with new ideas. 
The genre characteristics in this music video are disturbing as the song is 
called and relates to the term 'disturbia'. The visuals and lyrics are shown through the images you see, 
that are blurred with various effects that change colour throughout the video. 
The music is very upbeat and catchy, again attracting the viewer.

**********

Conventions of a music video (Goodwins six points)

- Genre characteristics

- Visuals/ lyrics

- Visuals/ Music

- Need to sell artist

- Intertextuality

- Voyeurism

Conventions of music Video/Promo

(Goodwin)

- There is a relationship between the lyrics and the visuals

  (with the visuals either illustrating, amplifying or contradicting the lyrics)

- There is a relationship between the music and the visuals 

(again with visuals either illustrating, amplifying or contradicting the lyrics)

- Particular music genres might have there own music video style and iconography  

(such as live performance in heavy rock)

-There is a demand on the part of the record company for lots of close ups of the main artist/vocalist

-The artist may develop there own star iconography, in an out of their videos which over time becomes their star image.

-There is likely to be reference to voyeurism, particularly in the treatment of women, but also in terms 'in looking' e.g. screens within screens.

-There are likely to be intertextual references, either to other music video, films or TV texts

Conventions of music Video/Promo

(Pete Fraser Teaching Music Video 2005)

- Lyrics: Tend to establish a general feeling or mood rather than offering a choerent meaning. Key lines may play in visuals associated with the song but very rarely will a video mirror all the lyrics of the song. 
- Music: A music video tends to make use of the tempo of the track to drive the editing.

- Genre: While some videos transcend genre, others can be easily categorised. These features may be reflected in the types of mise en scene, themes, performance, cinematography and editing style.

- Cinematography: As with any moving image text, the way the camera is used has a significant impact on meaning. Camera movement, shot and distance all need to be analysed.

Camera movement may accompany the movement of performers (Walking, dancing) but may also be used to create a more dynamic feel to stage performance e.g. consistantly circling the band as they perform on stage.

 The close up predominates music video, partly due to the size of the screen but also due to the desire to create an intimacy for the viewer. It also emphasises the commodity on sale- the artist and voice.

- Editing: Although the most common form of editing used is the fast-cut montage- rendering many of the imaged impossible to grasp in the first viewing- ensuring multiple viewings- some videos do use pace and gentler shot transitions/cuts to establish mood.

Conventions of music Video/Promo
(Pete Fraser Teaching Music Video 2005) 
Intertexuality: "Music video as incorporating, raidind and reconstructing". (J.Stewart)
Music videos often use something with which the audience will be familar with to create nostalgia and associations with e.g. Beastie Boys Sabotage and Tv Cop shows, Madonna's Material Girl and Marilyn Monroe's film Gentlemen Prefer Blondes. It is not unusal that many videos draw on cinema- as this is usually where film school graduates start in music video.
Narrative and performance: Narrative in songs, as in poetry, is rarely complete and fragmented. Music videos tend to suggest storylines and offer fragmented non-linear narratives- leacing the audience with a desire to see them again.
The video allows a more varied access to the performer than a concert can. The mise en scene in a particular can be used:-
* As a guarantee of 'authenticity' of a bands musical virtuosity by showing them in a stage performance or rehersal room.
* To establish a relationship to familar film or TV genres in a narrative based video.
* As part of voyeuristic context by suggesting a setting associated with sexual allure, such as a sleazy nightclub or boudoir.
* Or, as John Steward suggests, to emphasise an aspirational lifestyle, as in the current emphasis on the latest gadgetry.


Music Video's.... research continues
That we can base our ideas on, we saw these music videos on television and thought that we wanted to include all three areas of genre, by using a narrative, performance and being experimental.
We are also looking at inspirational videos that are more or less the same to what genre we will be working with, such as an indie rock band. This would help us with our codes and conventions needed for our product.


The Cribs: Men's needs.


This music video, includes experimentation with the song words at the beginning and also with a performer, but the artist has chosen to be the main key feature, whilst having a naked girl walking round stage and the song being called 'Men's Needs' is quite ironic.

New Order: Blue Monday


This music video has used animations as experimentation, i found this interesting to watch, and it also gave me ideas for my project. This video also includes the band members, which i thought was good as i am adding the performers in to.

Oasis: Stop Crying Your Heart Out


This music video has included all three genres, it starts off with a narrative of a young ethinic girl and then the camera turns to the performers, it is also experimental with the cinematography.

Scarlett

Scarlett and Laura

'Music video is not primarily a commodity form but a promotional one' (A.Goodwin 1992)

Research

This is just a basic spider diagram of a few ideas that we have both generated as to help us have ideas that we can work with and choose from.

Scarlett

*******

Early History

Beginnings of MTV

* Artists begin to seen the need for promos for each release
* Changes in technology and gap in the cable market

* Boom in promos in the early 1980's

1960's Promos

* Hard days night and other rock films

* Lots of artists made little films

* Mainly drug-influenced

1970's Promos

* Top of the Pops started to use them

* Substitute when the band was on tour

* Still very experimental

Laura

The History of the 'Indie' Music

Independent music or famously known as ‘Indie’ music, is used as the term to describe the independence of music from major commercial record labels. These groups are mostly autonomous, self made and more precisely are pioneers. The people from this "Indie" class do everything on their own in recording, publishing and performances. Indie groups are usually not interested in taking help of any big names from Music Industry. The history of Indie Music dates long back in 1960’s. The format of the music then was pop, rock and roll and a slight dash of R&B. The lyrics of the songs was inspired by peace, love and anti-war thoughts. There immerged some bands like "Velvet Underground". 

My Personal opinion is 'I still think of indie music as being something put out on a small independent label rather than a genre of music that sounds a certain a way but like a lot of things the term got mangled and ruined by the NME'. Scarlett.
 

Our Ideas

Within our music video we want to include the narrative, performance and be experimental when filming to make the video attract more of a target audience. We have thought about including animation of pictures that turn to shapes that can be a transition for the next line of lyric. First we need to find out which band we would like to star in our music video to then think about what song we would like to be filmed, this can then lead onto editing and cinematography. This then helps us get a clear view of if the editing can be fast or slow. We would also like to include some actors that can perform a dance routine that will fit with the song, this then will make the music video more interesting to watch.

We have also thought about the style of the music video and thought of bright colours, trance, electro and up beat. The picture colour would be changed from colour to black and white, we also thought of including flash backs from the past to relate to the song.

Scarlett and Laura


Branding

A brand is not the same as a product. A brand is the particular make of the product. for example, instant coffee is a product but Kenco, Nescafe and Tescos' own are all different brands of coffee.

A brand is often refers to more than just one product- it can refer to a whole line of products made by the one company e.g. the freshness of Bird's Eye products is often highlighted across its whole range of frozen goods, from peas to fish fingers.

What creates  brand?
According to mudvalley.com, there are eight elements that combine to create bran identity :
Brand Essence: what the brand means in a sentence
Brand Slogan: Often a catchphrase linked to a logo
Brand personality:What kind of character does the brand have? Humanises the brand, makes it easier to relate to.
Brand Value: What does it stand for/ against?
Brand Appearance: What does it look like/ sound like/ taste like?
Brand Heritage: What kind of tradition does it have?
Emotional Benefits: What feelings does it offer consumers?
Hard Benefits: Is it cheaper, better, does it wash whiter? What "real" qualifiable benefits does it offer the buyer?


One of the key elements of creating a successful brand is consistantly across the range of products promoted at any one time and consistantly in how a range of products are promoted across time:
Brands need to provide customers with a consistent compelling experiences in order to not confuse them, as confusion leads to doubt (mudvalley.com). A brand can even be kept consistent across countries, creating a global brand.
Brands work because they offer us a form of gurantee, a set of ready made values attached to product that we too can adopt upon purchase (www.mediaknowall.com). Advertising today is not merely about selling products; it is about selling a brand, a dream, a message. Katharine Viner, www.commondreams.org
The main constant three stages that our product needs is
* A consistent font and colour for our logo, that is the right connotations for our brand.
* A consistent brand image- what image we need to send a clear message to people who we want to associate our brand with.
* A consistent theme or campaign to use across all three products.
A thoughtful approach to branding and making all three products look like they belong together is what will distinguish the best from the rest!

Laura


Branding Images 

Kasabians logo





Kings of Leon logo





Enter Shikari logo

These are all Brand Images that we recognise from bands that are popular.
This gives us creative skills in to make a branding image that will attract other audiences not just our target audience. We have also chosen these logos as part of our project because the band we have chosen fits similary in the same genre.

Examples of Brands of music

We had a look at these music brands, and recognised quite a few that we have seen, we took in the consideration that it has to be eye catching but not always colourful.

Scarlett